We often hear or refer to
our customers as "valued customers". We send them literature that informs them
they are "valued". We promise to provide quality goods and services because we
"value" their business.
But how are we perceived by the customer? Are we considered to be
When I started my business over 14 years ago it was for the purpose of
providing my family a livelihood and security. I knew that in order to compete and to
attract customers I was going to have to provide quality in order to keep the customer
My customers became my partners. I provided them a service that improved
their business and in turn they paid me which provided the livelihood and security that I
was looking to achieve. Together, we satisfied each other's needs.
However, like your organization, I had customers who failed to pay on the
dates they agreed to even though I provided the service they asked for when they wanted
it. After all, these were "valued customers".
When a customer fails to pay its vendors in accordance to the terms they
agreed to, is this then an indication of the "value" they place on that vendor?
I am of the opinion that customers who "value" their vendors pay the vendors
bills on time. If they do not "value" that vendor then they simply ignore the
agreed to terms and do as they please. If this is the case then is that customer still
considered a "valued customer"?
I would like to hear what you think concerning the "value" of a
customer who fails to support their vendors by not paying their bills on time. How do you
measure the "value" of a customer? By the amount of orders they place or by the
way they take care of their bills. If we truly are in business to make money so that we
can provide for the security of our employees then should we not measure the
"value" of a customer on their contribution to our achieving that goal?
Write and share your opinion.
I wish you well.